25 October, 2013

Eviter la zone de confort. Arts Hebdos | Medias

'Eviter la zone de confort', Jorge Ayala interviewed by Art Hebdos Magazine in his Parisian atelier, about his childhood, the new millenium, his entrepreneurial ventures, the current situation in Mexico, FRAC Centre and ArchiLab encounters and future clothing collections:

[Ay]A LIVE on

17 October, 2013


Warm Thanks to the widely renown online architecture and design magazine, suckerPUNCH for showcasing the Cabinet of Post-Digital Curiosities Installation_ ArchiLab Naturaliser l'Architecture Exhibition, currently held at FRAC Centre.

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11 October, 2013

Rem D. Koolhaas Teaches Architects How To Reinvent Shoes At AAtelier In Paris

Warm Thanks to the widely renown online architecture and design magazine, Architizer featuring Re-inventing Shoes Workshop at AAtelier Paris November 4 – 15, 2013, in collaboration with United Nude, Rem D Koolhaas.

Of all the architects who have gone rogue, perhaps the most famous is A+ juror Rem D. Koolhaas, the builder-turned-shoe-designer who founded his own footwear label,United Nude, in 2003. But Rem D. (the other Rem Koolhaas, by the way, is his uncle) doesn't find his career trajectory all that weird. "Shoes are the one and only fashion item that has real structural elements," he says. "Just like a building, but on a smaller scale."
Not only are shoes like mini-sculptures, but they have long "defined creative freedom, identity, cultural affiliations, [and] social identities," says Jorge Ayala, an architect and clothing designer who runs AAtelier, a 10-day studio at the Architectural Association in Paris that combines architecture and fashion. Which is perhaps why so many architects—from modern minimalist Bernard Rudofsky to reigning queen of the industry Zaha Hadidhave dabbled in cobblery.
Lo Res shoes by United Nude
Stiletto designed by Jorge Ayala
Now you can too! AAtelier, in collaboration with United Nude, is running a Re-inventing Shoes Workshop from November 4 to 15. This intensive, international course invites architects and architectural students from around the world to learn about manufacturing, prototyping, history, and construction in order to find innovative, creative ways to push shoe design into the future.
Why shoes? As we've mentioned before, smaller-scale projects allow architects to exercise different parts of their brains, keeping them agile and creative. They also, says Koolhaas, allow them to diversify and enjoy much shorter lead times. "Back in the day, architects would go no smaller than furniture," he says. "Now anything goes."
Zaha Hadid shoes for Melissa. Photo: Photo: David Grandorge
Bernardo Rudofsky sandal, designed in the 1940s, via Fash Boulevard; Casa Oro designed by Rudofsky with Luigi Cosenza via BauNetz
Furthermore, fashion needs architects just as much as architects need fashion. Not only for their expertise in dealing with proportions, but also for their outsiderness. "Coming from one field to another will easily end up in people breaking the rules," says Koolhaas. "Not by that they feel the need to do so, but simply by not knowing what the rules are."
Interested in applying? Find out more info here and an application here. The deadline is October 27, so get to it!

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