JORGE AYALA: Designing Desire | The Architectural Association School in Paris

31 January, 2013

In collaboration with Louis Vuitton
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JORGE AYALA | [Ay]A STUDIO

Mexico-City born Jorge Ayala founded [Ay]A in 2011.
[Ay]A Studio is a global design laboratory based in Paris committed to cutting edge research and material experimentation across scales in both theoretical and professional praxis.
Through computational tactics and physical innovation, [Ay]A tailors Architecture to different disciplines: art, chemistry, landscape urbanism, engineering, marketing, editorial, as well as product and clothing design. In 2012 Ayala expanded [Ay]A’s entrepreneurial ambition to the Ayala Collection brand, a new paradigm to the currently in vogue ‘digital couture’, fully produced and prototyped in France.

In 2010, after his studies at the Architectural Association School in London, Jorge became the Founder and Director of the Architectural Association Programme in Paris; headquartered at Les Arts Décoratifs (107 rue de Rivoli, 75001). Labelled f(AA)shions, Building Fashion, Post-McQueen Embryos, Designing Desire, Fashion Arena, and the upcoming Authenticity in the Digital Era, Ayala’s intensive design-based atelier focuses exclusively on novel production to the fashion + architecture praxis, alternative clothing - accessory morphologies and apparel strategies. Since 2012, AA’s Parisian workshop is shaping the future of retail in collaboration with luxury inventiveness market-leader Louis Vuitton.

Ayala will take part on the forward-thinking Archilab 2013 held in FRAC Région Centre Fonds Regional d’Art Contemporain in Orléans, France. Reconfiguring the conflictual convergence of fashion and architecture as a binomium, Ayala’s “cabinet of post-digital curiosities” prompts a critical discourse about the imperatives of clothing production legitimizing its architectural essence.

In 2011, Jorge Ayala became the youngest juror in history at the Royal Institute for British Architects RIBA Presidents Medals Awards, broadly regarded as the best architectural education award worldwide. Since 2008, Jorge has lectured internationally and led workshops in the United Kingdom, United States, China, Iran, Mexico, Costa Rica, Malaysia, the Netherlands, Switzerland, France, Sweden, Italy, and Canada among others.

Jorge Ayala is a registered Architect at the ARB Architects Registration Board, and registered Architecte DPLG at l’Ordre des Architectes Ile de France. His work has been featured widely in ArchiManual (Bruce Lan Publishers), Contemporary Digital Architecture: Design & Techniques (Links Publisher), Journal Libération, DASH Magazine, l’Architecture d’Aujourd’hui and many online and printed publications.

31 January, 2013

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